Logo BMW

Logo BMW

In terms of branding, BMW is known in the automotive world for three things. One of which is the more recent facelift and redesign of its models that divided the motoring critics into love-it-or-hate-it camps. The two longer-standing brand identities associated with BMW are its logo and the numerical nomenclature used in the naming of their vehicles.

Logo BMW

Despite numerous comical and not-so comical suggestions as to what it stands for, BMW is an acronym for Bayerische Motoren Werke AG or Bavarian Motor Works in English, not Break My Window after all.

Logo BMW

The BMW roundel that sits upon all the automobiles and motorcycles it produces is a development from the circular Rapp Motorenwerke - the company from which BMW grew - logo. Like the Rapp Motorenwerke logo, the BMW features the companies letters against a black circle with an image in the centre. While the Rapp logo featured a black horse's head in the centre, the BMW features blue and white panels.

Logo BMW

The common interpretation of the interior of the BMW logo is that it represents the movement of an airplane propeller. Given that the company was a prime manufacturer of aircraft engines for many years (including the Second World War) it was little wonder that this was considered as the logos origin, or that BMW themselves adopted the explanation. The actual origin of the colours is much simpler: the blue and white panels are from the flag of Bavaria. Let's not forget that BMW stands for Bavarian Motor Works.

Logo BMW

The first use of BMW's numerical nomenclature for their cars arrived in 1933 with the 303. While this mid-size saloon was the first use of a number-for-a-name in the BMW automobile history it doesn't follow all the rules for the naming that would arrive with the 315 in 1936.

Logo BMW

The number at the start of the model denotes the class, or series; 1-Series, 3-Series, 5-Series etc. The two numbers which follow denote the engine displacement divided by one hundred. For example: 518 would dictate that the car belongs to the 5-Series and has an 1800 cc engine.

Logo BMW

The letters that follow the letters on BMW automobiles also have some manufacturer-specific meaning. While on most vehicles an 'l' after a model name would dictate litres or a base-model, with BMW the letter stands for long wheelbase. If the 'L' precedes the numerical identity, it indicates that the car is a luxury variant.

Logo BMW

As motoring trends have changed so too have BMW and their use of lettering though not straying too far from their recognised formula. Expanding out of their tradition of luxury saloons has seen the company add X and Z to their alphabet for sports activity vehicles and roadster identification respectively. Though, usually, a glance is able to identify that the Z4 is a roadster rather than a saloon.

Logo BMW

You are getting ready to leave for work. You take one last look at yourself, take your laptop, take the keys and head to your car. Let's now take a look at the different company logos you just covered within your vicinity; the Marks & Spencer logo on your shirt, the Apple logo on your laptop, and the BMW logo on your car. You are surrounded by different company logos all around. Many of them are famous, others might be new. Similarly, nearly all of them would have some stories behind them before the perfect logo design was born. Let's take a look at the journey of some of the few logos and the stories behind their making:

Logo BMW

Domino' Pizza: The blue and red logo design of Domino's Pizza represents the flag of the United States. The red part also presents the image of the dominos, which represent the company name. The dots on the dominos are also believed to have a story associated with them. According to the creator, Monaghan, the three dots represented the three stores with which the company initiated. He planned to increase one dot after the opening of every subsequent store. However, the rapid success of Domino's Pizza could not make that happen.

Logo BMW

Apple: The Apple logo design seems to have gone through the most of modifications since its beginning. There are two stories that relate to the presence of an apple in the business logo design. According to the first story, the apple in the corporate identity design is the representation of the religious story of Adam and Eve. The apple is a symbol of the fruit from the "Tree of Knowledge". According to the second story, the apple was presented as an honor to Sir Isaac Newton, sitting under an apple tree. This picture was also the primary logo design of Apple. Later, it was replaced by a rainbow apple, bitten from one side. In 1998, this was changed to a monochrome logo.

Logo BMW

Adidas: This logo design comprises of three lines, in such a way as though going upwards. The three lines represent a mountain and symbolize the challenges to face and success that need to be achieved.

Logo BMW

Mercedes Benz: This logo design originally comprised of a three-pointed star. The three sides represented domination on land, sea and air. As for the name, Mercedes was the eldest daughter of one of the founders of the company. As for Benz, it was coined after the company affiliated with Benz and Cie in 1926.

Logo BMW

Nike: According to Greek mythology, Nike is the goddess of victory. Not only that, she has been an inspiration of winning for the warriors in ancient times. The famous statue of the Greek goddess displays a wing, from which the inspiration of the Nike "swoosh" was taken.

Logo BMW

Merchandising in today's culture is something that has become overwhelming in popularity. From items such as t-shirts to overcoats, companies have been putting their corporate logos on all sorts of items. At BMW, they have put together a collection of merchandise that goes a long way for customers of a Beemer to show their loyalty.

Logo BMW

All of the featured items in BMW's merchandise inventory are all made of the highest quality materials that you have come to expect from BMW. One popular item that is high on the list is the BMW Golf Duffel Bag. This lightweight nylon bag holds clothes and more, and has extra pockets for incidentals such as shoes and boxes of golf balls. It also includes a distinctive BMW logo that is subtly placed on the zippered pocket at one end. Along with the duffel bag, there is the black nylon umbrella that automatically spreads to a 62-inch diameter to keep the rain and moisture off you and your clothes. There is even enough room for two people to comfortably share. Place the expanded umbrella inside your bag and the grips of your clubs will stay dry until the sun comes out to continue the round.

Logo BMW

For the ladies, there is the BMW Quilted Jacket with contemporary tailored cut and filled with down feathers. This jacket is wind and water-repellent and comes with two zippered pockets at the front and distinctive white piping around the hood and sleeves. An understated BMW logo is placed at the center of the back of the jacket. This finely designed outerwear is made of the highest quality fabrics and eider-down. There are also many other quality pieces of outerwear to choose from.

Logo BMW

One of the most popular pieces of merchandise that BMW provides is the classic style of time wear. Beautiful Swiss designed watches come in a bevy of styles for the most discerning of tastes. Moderately priced and skillfully designed, these watches all include Swiss ETA movement with date display, dedicated second display, and a stop watch exact to 0.1 second. A distinctive color BMW logo is placed under the 12 hour mark and is well-stated in design. There are also models for the ladies that include Swiss design and choice of metal or leather straps.

Logo BMW

If you own a BMW, you know why you love the brand. There is something about BMW Parts that make your car the best on the road. Well, there is a lot that goes into the make of the vehicle and before it got into your hands, the BMW Company made some important moves. Understand the BMW brand a little bit more and read all about the company's history, logo, and their mission statement.

Logo BMW

First of all, BMW is part of a group of companies, the UK sales subsidiary of BMW AG. As one of the ten largest car manufacturers in the world, the BMW Group is comprised of 23 production and assembly pants within 13 different countries, 41 sales subsidiaries worldwide, and 10 Research and Development locations networking in five separate countries. This is all in thanks to Munich, Germany where the company was founded in 1916. BMW initially concentrated on aircraft engine development because of the World War I. Because of this, the company built up a reputation for excellence and reliability.

Logo BMW

As of September 2007, the BMW Group initiated a brand new strategic direction. Their plan for the years up to 2020 is to strengthen their production world wide and increase sales to more than two million automobiles a year. Not only do they want to expand existing businesses, the BMW Group wants to develop innovative areas of activity that will be profitable to the consumer and the company. As of 2007, BMW will begin concentrating on investing future technologies and pioneer new drive systems and concepts. This new strategy is known as Number One, which stands for "New Efficiency" and "New Opportunities." This will give the BMW Group a lead over their competitors and actively create a more profitable future for the company.

Logo BMW

The BMW logo was inspired by the aeroplane engine manufacturing the company was founded on. It was stated that a pilot's view through the propeller was of an alternating white and blue hence the famous white and blue symbol of BMW stems that make up the emblem. To enhance its look in modern day, the BMW logo has become stylized throughout the years. It now entails solid quarters of blue and white to remain solid.

Logo BMW

Currently, the BMW Group is made up of three different group brands. One is the BMW, which stands for one thing and one thing only, sheer driving pleasure. The mini brand BMW proves to win hearts all over the world. It is refreshingly unique with a spontaneous edge that is ideal for young, unconventional drivers. The Rolls-Royce has been part of the BMW Group since 2003. This is one of the most luxurious and well known brands in the world.

Logo BMW

Many view driving as an activity that just needs to be done, not one that can be enjoyed. If this is you, you need to head to your local BMW to test drive one of there stylish vehicles today. Just sitting behind the wheel of a Bimmer can instantly evoke feelings of a kid being in a candy store. Driving has never been so smooth or so exciting. With decades and decades of experience in car engineering, you can expect it all.

Logo BMW

BMW has a pretty long and colorful history. It first started as a manufacturer for airplane motors. After World War I, however, the Treaty of Versailles forced them to shut down production. So instead, they started making motorcycles, then eventually cars.

Logo BMW

One of the most recognizable features of BMW, its logo, has a pretty interesting tale of its own. This logo is comprised of a circle cut into four parts, alternately shaded white and blue. This logo is said to represent the movement of airplane propellers in the blue sky. However, this story has been debated. There are those who believe that this explanation was only a convenient interpretation.

Logo BMW

Regressing back to the history, the Dixi was released in 1928 as BMW's first automobile. Although it wasn't an original BMW design, it still managed to jump start the company's vehicle department. With the Dixi on the streets, more and more people decided on purchasing this automobile.

Logo BMW

1932 was the year that the first automobile with an original design came out for BMW. Called the AM4, this car was a huge step forward in the history of cars and for BMW. This encouraged the company to come out with another model, the 328. As a revolutionary new design in the car industry, it excelled at winning races and driving the streets of the city.

Logo BMW

After World War II, BMW was plummeted into financial issues. In 1959, a special meeting was held to decide whether the company should continue or if it should be ended. However, there were people who believed that BMW could carry on, thus resulting in BMW still being around today. All around the world, more and more different types of people were purchasing cars, and BMW was there to supply them.

Logo BMW

BMW put a manufacturing plant in Spartanburg, South Carolina in the year 1992. This addition helped bring BMW automobiles to the ever-loyal American customer base. Various different models and designs made their way out of this plant and into places like your local BMW, and the people of the United States, as well as people from all over the world, were ecstatic at this increased availability.